IKEA’s Japanese adventure

IKEA, the Swedish furnishing folks, are trying to enter the Japan market, and as part of their marketing they’ve decked out a monorail. Check out the photos of the IKEAed monorail at this link (you’ll need to wait a bit for the pictures to load).

I think the location’s a good idea, since monorails in Japan can be packed and that means many eyeballs. But the garish designs featured in the train don’t exactly look like something Japanese would enjoy, to me. Japanese are more… Muji-ish.


Author: lichone

Ethics by Enid Blyton; physique by deep-fried things. I think we all have an instinct to tell stories and to build things and relationships,

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