that I had wanted to post when I read them, but was too lazy to :p
I believe stories are key to the way we persuade, and I enjoy the fit and sense of completeness when someone makes a pertinent point with an appropriate story. Here are some excellent examples :)
The disappointed Coca Cola salesman [~synthesis~] – Again, the moral is supplied by the writer: The audience matters most. I find that this rule – drummed into me during university while I was doing communication studies – serves one well whenever and whatever we communicate.
Heaven and hell with long-handled spoons [Harga-Blog] – A very nice way to make the point that our mindset – and in this case we are using the word quite precisely, referring to the mind’s being set on something, reluctant to change its shape – determines whether we live happily or not.